Sways Records Tees

Posters - Creative Collaboration

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Professional Context

Context & communication

This project was inspired by the designer / website Cardon Copy

We had to find handmade / handwritten signs and redesign them in a more appealing and appropriate way and then photograph your sign in the appropriate environment. Despite finding various signs in newsagents, Dawsons, second hand bookshops, etc I decided to choose the sign above which was actually a sign supplied by our tutor.

After reading the sign numerous times I came upon the idea that I could imagine the South Park goth / emo kids saying something like that. It is theatrical, dark, OTT, melodramatic and then quite rude. At this point I was really interested in the designs of Vaughan Oliver during his time at 4AD. The album covers with dark and brooding and I had been informed by my tutor that they were before emo and goth as we know it today but would be quite suited to that particular genre if it were designed today.

With this in mind I was excited to try something new with typography. Vaughan Oliver mixes numerous fonts and uses very decorative lettering, borders, etc and this is something I wouldn't normally do myself as my work is usually quite minimal and simple.

During the construction of my poster it became apparent that it was looking like some kind of list - shopping list, list of perfumes, a menu the most popular comparisons. At first I was annoyed at this but then realised that rather than being a shopping list it could be a list of musicians/bands and the poster could be for a gig - my design after all had been based on a music theme.


I framed the poster in a gold frame - this made it stand out more, it complimented the dark colours and also added a sense of decadence. I then took the poster to various bars, venues, etc where gigs are held and took various pictures. The pictures above is at MelloMello and the one below I took and pictured at Everyman Theatre.

Blue Roses - Professional Context Group Project

The detailed journey of this project can be found on my Blue Roses blog.

This was a group project where we had to design an album for singer/songwriter Laura Groves aka Blue Roses. After researching and listening to her music we decided upon the theme 'Found, Kept & Cherished'.



Our album was based on a book. It had a dust jacket, a ribbon bookmark, pages with text and images, etc and we believed that a book is something that is to be kept and cherished.


For our imagery, we created a scene that comprised of personal belongings such as a diary, key, locket, etc and covered it all in (homemade!) dust. These objects had once belonged to someone and were precious to them and had since been forgotten about (for one reason or another). There is a clean-spot in the main image where something was missing and this the actual CD album itself. The album had come from this forgotten place and had now been 'found'.

Hidden within the CD packaging we had 3 'postcards' that were close-up snippets from our main image. These slightly differed because each image had something missing illustrated with a clean-spot.